Ellie Richmond
Brand and Marketing Specialist
I have no hesitation in endorsing the quality of Ellie’s writing. She is an absolute pleasure to work with. She's extremely proficient in her craft and always produces and delivers an exceptionally high standard of work. She also always meets her deadlines, is efficient and highly organised. I can't recommend Ellie highly enough.
Casey Lightbody,
Marketing Strategist
Ellie has more than 25 years’ diverse communications experience.
Having begun her career in corporate shareholder relations and honed her skills as a freelance copywriter, Ellie made a purposeful shift into the non-profit sector ten years ago and now specialises in developing high-impact creative concepts and communications strategies for multi-channel fundraising campaigns.
Capabilities
Brand, marketing and communications
- communications strategy development
- fundraising campaign communications
- newsletters / eDMs / email marketing
- copywriting / editing / proofing
Fundraising and partnerships
- campaign strategy / planning / management
- fundraising strategy
- fundraising collateral development
- prospecting and stewardship strategy / coaching
- case for Support writing / review / advisory
Clients
The Smith Family
Amnesty International
Barnardos Australia
Oxfam
Lifeline
Qualifications and recognition
Swinburne University of Technology
Royal Melbourne Institute of Technology
Former member of the University of Tasmania senior leadership team
Former director, Startup Tasmania
Published author
Ellie, no doubt, is one of the BEST fundraising copywriters in Australia! She writes with passion and purpose and as such develops highly engaging, emotive copy that adheres firmly to all the tried and tested direct marketing fundraising principles. In this regard, she is instrumental in helping charities achieve fantastic results whether that is to retain donors or renew their financial support. Whilst incredibly humble, Ellie is a highly gifted and creative individual and also great with all client-facing tasks such as presenting an appeal concept. If you are looking for a REALLY GOOD copywriter, do yourself a favour and work with Ellie. You will NOT be disappointed!
Ariana Palmisano,
Single Giving Manager, Caritas Australia
