#askXFACTOR    #strongertogether     logo reset2020 white
#askXFACTOR    #strongertogether     logo reset2020 white

Is a poor value proposition holding your business back?

A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers. 

A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.
When this goes wrong there are three possibilities:

1. They never defined their value proposition

2. They think they know it but they’ve got it wrong

3. They know it but are not communicating it consistently

4 steps to building a compelling value proposition

The compelling Why

We define Value Proposition as:

The compelling “why” consumers should buy your product or service.

What makes for a sound value proposition?

Is it something people want? 

Is it something you can consistently deliver? 

Is it often not delivered by competitors? 

If you answered yes to those three questions, you have a strong value proposition. The question to ask then is: Are we communicating this clearly and consistently?

On the other hand, how do you know if your value proposition is not working? 

You’ll know if you get inconsistent responses from customer surveys around what your brand stands for. Or if customers are confused about the value of what you offer. Or if different departments of the business are speaking about your value in different ways. Or if customers are unsure as to why they use you. Or if sales closure rates have decreased. Or if the number of referrals has decreased, or is low to begin with.

The Xfactor Collective is a community of pre-vetted specialist consultants who help social change makers achieve their social mission. We have a diverse range of specialists across 300+ areas of specialisation, and this article was written by our Specialist Consultant Darren Taylor. To find out more about working with Darren, or how the Collective can help you, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

1111

Stay in touch

Sign up to our newsletter to receive the latest news from The Xfactor Collective.

Please type your last name.

Please type your last name.

Invalid email address.