#askXFACTOR    #strongertogether     logo reset2020 white
#askXFACTOR    #strongertogether     logo reset2020 white


PASSPORT is the only business network program in the Social Impact Sector – built by and for specialist businesses.

You'll love being part of this community if you want to sustain, grow or innovate in a collaborative environment with like-minded and like-hearted people.

Jump into these short videos to hear directly from our business members.


A brief word from the Founder

julia keadyWelcome and thank you for your interest in joining our community. The Collective comes from my deep concern about the wellbeing of social changemakers. The rates of burnout among both our clients and ourselves as consultants and small business owners is alarming and not necessary. 

This enterprise is based on an idea and belief that through a collaborative framework, we could do business differently. It need not be feast or famine, casfhlow stress or isolation if we worked together. Plus – if we can create our eco-system of opportunity, we can take the time to innovate - serving and supporting more organisations while out our own sustainable income streams. We call it the Win-Win-Win-Win-Win! 

To be very clear : this is not a directory and it's not a consultancy. It's a community. Communities thrive when everyone supports each other. You will get a lot from this if that sounds like you.

Julia Keady
Founder/Chief Cheerleader

Inclusions & Benefits

Updated 10.09.20

Our Program is built around three key pillars – 'Sustain, Grow and Innovate', and your 'passport' gives you to access to:

– Fortnightly and monthly activities across business development, peer support, skills development and networking activities 

- An opportunity to share, receive and collaborate on project oppportunities with fellow Specialists

– Access to specialist proven solutions to innovate your own business (package/productize your knowledge) 

– Curated online Member-only portal

– Opportunities to share your thought leadership and grow your reach and profile in existing or new market segments

– Your own Profile Page on our searchable custom-built PLATFORM 

– Group buying benefits (an area we will grow in 2021) 


- Feel less isolated, have a laugh from time to time, connect with other business owners

– See your impact go further - contribute to our goals of building integrated solutions for the social purpose sector 

- Work collaboratively and grow your business and your impact WITHOUT having to build out a consultancy or agency

- Help your clients access specialist support from a trusted community (Express lane service launching October 2020) 

- Become the changemaker you'd love to be, with a community around you cheering you on 

– Change up your business model, diversify your income streams, leverage and unleash your awesome knowledge and expertise


This community is not for everyone, and we're next looking for people who resonate with this ideals:

- You have a 'Can Do' and 'Will Do' approach to life - mostly positive (unless your footy team lost on the weekend!) 

– You want to be part of and contribute to a community of like-minded and like-hearted business owners

- You like that we have a broader change agenda and want to be part of this movement with us 

Values & Criteria

Updated 10.09.20
  • We support each other and our clients to be BRAVE and take chances,
  • We all participate to help the Collective grow. When the Collective wins, we all win,
  • We make every decision through a lens of Win-Win-Win-Win-Win – a win for our Partners, Specialist business members, Collective HQ, our clients and the community/beneficiaries they serve, If it doesn't meet this 5WIN approach, we don't do it. 
  • We RESPECT each other and our clients’ skills, visions and aspirations,
  • We CARE about social change and supporting more people to fulfil their ambitions and potential,
  • We believe in and uphold GOOD OLD FASHIONED values of accountability, trust, honesty, responsibility, fairness and kindness

We invite 3 types of businesses to participate in the Collective:

  • Solo consultants, coaches, mentors, facilitators and trainers – Solo membership
  • Specialist/ boutique consultancies and agencies with a key specialisation focus – Agency membership 
  • Owner-managed Platforms/Software as a Service – Agency membership 

All Specialist business members must have a minimum of 7 years’ practical experience in their area/s of specialisation. This practical experience can come from employment and/or your own business. (The average in the Collective is 15-20 years)

We only have owned-managed businesses in our Collective. All Specialist Business Members must have their own ABN/ACN.

Priority will be given to those business owners who have a prior relationship with an existing Specialist Member (Please note this on your EOI form) 


We are growing out across every specialisation, service and solution. Please note, we provide these services out to 22 types of organisations including but not limited to not-for-profits, government and corporate sector.

An important part of our growth is to ensure we have a sustainable balance across key areas of specialisation. If we are unable to advance your EOI, it might be because we have a strong representation in the key areas of your specialisation already.


A key standout feature of our Collective is our robust reference checking. It is well regarded by our existing Specialist Business Members, clients, partners and sector leaders.

All Specialist businesses are reference checked by 7 client and/or professional referees. Process explained in ‘Registration Process’. Your Registration Fee helps to cover the time it takes to co-ordinate and facilitate this process. 


All members must have their own relevant insurances in place (including but not limited to Professional Indemnity Insurance).

The Xfactor Collective’s insurance is subject to members have Certificates of Currency, and these are required upon acceptance into the community. Specialist Business Members will be required to upload a copy of their Certificates of Currency during registration.

Application & Joining Process


All Specialist Business Members go through the same registration process, which is a confidential process managed by HQ Support. The whole process takes on average 4-8 weeks.


- Review Passport Overview and Terms & Conditions

- Submit Expression of Interest Application Form

- We will review your Application and advise whether there is a vacancy or waiting list in your area of specialisation 

- If there is, you will be invited to an interview with the Founder to discuss the program, and see if it's a good fit 


- Once approved for Stage 2, you supply 7 Referees (required within 7 business days) 

- You are required to notify the Referees (copy provided)

- HQ Support will email your Referees and manage this process confidentially

- You will be notified once all 7 reference checks have been conducted and invited to join the Collective


- Register for PASSPORT (7 days to register upon acceptance)

- We will be next onboarding new members in 'Group Intakes' so you instantly connect in with other business owners 

– Follow the Onboarding Steps and be linked into the community 

Fees & Bonuses

Updated 10.09.20

Registration Fee (non refundable) – $275 (Paid upon invitation into an Intake Group) 
Covers our team to complete your Reference Checking, and if successful, your Onboarding steps 

PASSPORT (inc gst) 

Once successfully reference checked, pay your 12 month membership:

Solo Members – $660/year (Can be paid direct debit of $60/month) 

Agency Members – $990/year (Can be paid direct debit of $90/month)


Our core income stream is through Project Management Fees, which is 10% of all activity created/received/shared.  For all opportunities you receive, you self-declare and lodge on our self-service PLATFORM and pay 10%. It's trust based and it works well. 

The MF's are applicable to any opportunity received – from our Specialist Members, through the Concierge service, via the Platform, Profile/PR activities and via our Partners. More information/clarity is provided at the next stage. 


As part of our Shared Prosperity Mindset and Model, you receive a Thankyou Bonus for Referrals and Cross-Referrals that result in successful project.

We share 10% of all Management Fees back to the Referring source. 


To keep PASSPORT at an affordable fee, we have created some optional extra services that Members can choose from throughout their time with the Collective. These include optional trainings and extra support services. There is also a nominal cost involved in attending Member MEET UPs to help cover the costs associated with producing these events.


Check with your Tax Accountant if the Passport and Management Fees are able claimable as a business expense.



The Xfactor Collective Pty Ltd is a privately owned Australian company. The sole director of the company is founder and CEO Julia Keady. We are currently becoming a Dual Entity Social Enterprise where 50% of profits from the trading company will be shared with our charity arm, to help us grow our impact. 


We have built this for consultants, coaches, mentors, trainers, facilitators, specialist/boutique agencies, speakers and more. We are building a community of all the great specialist businesses that support social changemakers. We invite businesses who share our values, understand the value and opportunity within collaborative communities, that care about people and planet, and who want this great community to thrive. We are currently Australian-only businesses, but plan to open up to other countries at some stage. 


Yes most likely, and that's our plan. We are aiming for about 2-3 of every key specialisation. For example, we have two members who can do websites, but one has a focus on small organisations, and the other is equipped to support larger organisations. In this, they can refer work to each other, and/or team up if needed. Win-Win. If that freaks you out, have a read up on Cluster Methodology.


We currently have 28 of our businesss members engaged in various roles across the Collective, but everyone is able to:

  • Introduce prospective clients and partners,
  • Introduce prospective specialist businesses to join the Collective, 
  • Share information about the Collective in their own BD activity,
  • Refer projects and opportunities to the Collective,
  • Help out at Member MEET UP events,
  • Share your expertise and knowledge to help us at HQ 

Terms & Conditions

Current at 20 August 2020 

Participating in all that The Xfactor Collective community has to offer necessitates we have your agreement to the following business terms and conditions. Sorry, these things are never very exciting!


Changemakers refers to all participants in our community - Specialist Business Members, Clients and Partners

Specialist Members (or Specialists) is the term for our pre-vetted business members

Clients are the individuals, businesses and organisations who seek services and products from Specialist Members or from askXFACTOR programming

HQ refers to The Xfactor Collective virtual headquarters

PASSPORT refers to the business network membership program for Specialist businesses

CONCIERGE refers to the central helpdesk at The Xfactor Collective that provides specialist triage service to Clients

PLATFORM is the website, technology and services that power the online component of The Xfactor Collective

LOUNGE is the online community for Specialist Members which is moderated and curated by HQ (currently run on Slack) 

Social Impact is a broad term designed to capture the continuum of social change-making activity. Social impact projects create public value, strengthen the lives of individuals, families and communities and address complex social challenges.

You refers to prospective and existing Specialist Business Members

We/us/our refers to the management and executive team of The Xfactor Collective Pty Ltd


The Xfactor Collective ('the Collective' herein) is owned and operated by The Xfactor Collective Pty Ltd ACN 79 630 374 515.

The Xfactor Collective is the facilitator of a social impact specialist network and marketplace community. The Xfactor Collective brings together a network of pre-vetted Specialist Members; helps to connect Clients and Specialist Members through a CONCIERGE specialist triage service; and provides Specialist Members with a business networking membership program; and runs its own learning and professional development programs.

The Xfactor Collective provides the PASSPORT program to you subject to the following Terms, which may be updated occasionally, at our sole discretion. Changes to the main features, pricing and protocols within the PASSPORT program will have the input of the Member Reference Group (MRG). Some changes may require us to update or add information to the Terms and Conditions. Such instances will be clearly indicated. These changes will be communicated to you within 14 days. Specialist Members will be notified by the LOUNGE and email. By continuing membership, you agree to be bound by the current version of these Terms.

The most current version of these Terms will always be on this page of the PLATFORM and will supersede all previous versions. By continuing membership, you agree to be bound by the current version of these Terms.

  • We support each other and our clients to be BRAVE and take chances
  • We all PARTICIPATE to help the Collective grow. When the Collective wins, we all win
  • We make every decision through a lens of 5WIN prism – a win for our Partners, Specialist business members, Collective HQ, our clients and the community/beneficiaries they serve, If it doesn't meet this 5WIN approach/filter, we don't do it.
  • We RESPECT each other and our clients’ skills, visions and aspirations
  • We CARE about social change and supporting more people to fulfil their ambitions and potential
  • We believe in and uphold GOOD OLD-FASHIONED values of accountability, trust, honesty, responsibility, fairness and kindness

We do not represent or warrant that the PASSPORT program or our PLATFORM contained herein complies with the laws of any country outside of Australia. If you reside outside Australia and access and use this PLATFORM, you do so at your own risk, and under the relevant Australian laws.


In brief, we agree to be fair, honest and kind.

In detail, we provide, whether regularly or from time to time, the following service(s):

  • Online member LOUNGE (currently provided on the Slack App)
  • Physical and virtual member events, meetings and discussion forums
  • Access to trainings, support, advice, discounts and special offers
  • Opportunities from our media partners to write articles, and conference partners to speak at events
  • Introduction and connections to prospective new clients, and also to other Specialist Members for collaborations and cross-referral opportunities
  • Promoting your business services through our communications channels, and also partner channels
  • Updates via emails and by posts lodged on the online member LOUNGE
  • Self-managed online profile page (with a payment gateway as part of Stage 2 Platform Development)
  • Opportunity to participate in learning and development programs for the client community
  • Opportunity to contribute to the growth and success of The Xfactor Collective

We agree to:

  • Ensure, as far as practically possible, the accuracy of information presented about Specialist Members,
  • Action all referrals within 3 business days of receiving the submission/introduction from Specialist Members.
  • Provide Specialist Members with opportunities to be promoted through the Collective's media networks. Where the Collective provides Specialist Members with an opportunity to write content for the CAMPFIRE blog, the Specialist Member agrees to provide the Collective with original content that does not infringe copyright. Blogs and articles must be of a high editorial standard for inclusion. The Collective reserves the right to refuse publication and to request edits.
  • Provide Specialist Members with regular updates about the strategy, progress and achievements of the Collective. This will be through Member Meet Up events, live and recorded videos, posts on the LOUNGE and emails. There may also be face-to-face meet-ups for Specialist Members, which may include a small fee to participate (a fee that helps us to cover the cost of catering and venue hire)
  • Provide a business network program that aims to help Specialist Members achieve business opportunities and connect and collaborate with other Specialist Members.
  • Membership payments are made through Stripe using their ‘recurring payments’ facility or by EFT. These options have been selected as a simple and straightforward mechanism for Specialist Members. The Xfactor Collective or The Xfactor Collective Pty Ltd will be the company name listed on payment confirmations and receipts.
  • Debits will automatically be drawn on the monthly/annual renewal date unless you choose to cease the arrangement through your settings in our PLATFORM
  • Where a debit fails to run, due to insufficient funds, card expiry or any other reason, you will be required to pay outstanding membership fees via EFT, while the matter is being resolved and rectified.
  • The pricing for PASSPORT is introductory pilot pricing. The pricing will be reviewed annually.
  • All Specialist Members pay a non-refundable Onboarding Fee ($275 including GST). This is not applicable to Foundation Specialist Members. This is paid upon the successful completion of the Reference Checking Process. If you do not wish to proceed after you have been referenced checked, you agree to pay the $275 for our efforts on your behalf. 
  • All Specialist Members pay either a monthly or annual fee (annual is non refundable). This payment or recurring payment is established and required upon the successful completion of the Reference Checking Process. Membership Fees are inclusive of GST.
  • Protocols for Management Fees will be kept current on the PLATFORM, and may be updated occasionally. Changes to the protocols will be communicated to all Specialist Members within 14 days. Some changes may require us to update or add information to the Terms and Conditions. Such instances will be clearly indicated. By continuing membership, you agree to be bound by the current version of these Terms. GST is payable on all Management Fees.
  • Specialist Members who do not follow the Protocols for Management Fees will forfeit their membership with The Xfactor Collective. Two written warnings will be issued before the Specialist Member forfeits their membership.
  • We will provide Specialist Members a cash ‘Thankyou Bonus’ for all referred referred leads/projects into the Collective that is successful (converts to paid project), meaning that the referral results in a paid project for a Specialist Member. The Thankyou Bonus is paid to Specialist Members after the Collective has collected the Management Fees for the project.
  • All sales through the PLATFORM incur a 10% PLATFORM Fee, plus merchant fees, plus GST. Specialist Members are not permitted to send clients or customers through to external websites for payment processing.

In brief, we want Specialist Members to be fair, honest and kind.

In detail, Specialist Members agree to the following terms:

  • You will participate in a way that reflects the Community Values and Ethos of the Collective, especially with the way that you interact with CONCIERGE, HQ, other Specialist Members, Clients, Partners and Suppliers of The Xfactor Collective.
  • You will abide by the Member LOUNGE Guidelines outlined on the online member LOUNGE.
  • You will only promote your Services in categories where you have practical experience, as per the criteria for membership.
  • You will not share or disseminate any documents, nor share commercial information in relation the Collective without written confirmation from the CEO of the Collective.
  • You will provide sufficient information and a photograph for your Profile Page, and update details on a periodic basis or as requested. You agree for any supplied photographs to be used in marketing collateral.
  • You agree to help promote the Collective through your networks.
  • You agree to have your email and phone number shared on the Specialist Business Member internal contact list.
  • You agree to be promoted within the media networks of the Collective and partners/alliances of the Collective.
  • You will provide feedback to the Collective related to client projects that you receive through your involvement with the Collective, when requested by the Concierge Managers and/or CEO.
  • Where you are connected to a new project/client through the CONCIERGE or PLATFORM, you agree to the Expectations and Requirements Protocols that are kept current on the online member LOUNGE, which may be updated occasionally, at our sole discretion, with or without notice to you. 
  • You agree to provide accurate, correct and complete information during the registration process and to update such information to keep it accurate, current and complete.
  • You warrant that any testimonials shown on your listing are genuine and where possible clearly show the source of the testimonial.
  • You warrant that the material you upload to the PLATFORM does not infringe any third party’s rights, be it copyright or other rights.
  • You agree that you will not assign or transfer your membership or membership rights to anyone.
  • You give the Collective permission to post on its social media channels about your services, and post or re-post photos or posts shared by you in social media.
  • You confirm that you hold and continue to hold all required qualifications, licenses and insurances to provide the services that you represent to provide. You must carry Professional Indemnity Insurance at minimum and be able to upload a copy of a Certificate of Currency as part of your membership with us. You understand that are not protected by any insurances carried by The Xfactor Collective Pty Ltd.

Agreements: The Collective is not party to any agreement entered into between a Client and a Specialist. Any agreement between a Client and a Specialist is solely between the Client and the Specialist.

Amendment: These Terms will be amended as the programs and PLATFORM functionality grows. All Specialist Members will also be invited to provide feedback, ideas and input to help inform improvements, functionality and enhancements.


  • Where a Specialist Member is in violation of the terms, values or protocols of the Collective, two written warnings will be provided to a Specialist Member. If the Specialist Member breaches the terms, values or protocols again, they automatically forfeit their membership. The Collective also reserves the right, at any time and without prior notice, to remove a Specialist Member profile, if in its discretion it considers the Specialist Member to have damaged the reputation of the Collective.
  • If a Specialist Member wishes to cancel their membership, they will need to do so by emailing the CEO Julia Keady and providing 3 months paid notice (if paying monthly). The Collective agrees to remove the Specialist Member from the PLATFORM within 10 business days, if instructed to do so.

Compliance: The Collective requires all Specialist Members to be compliant with all local and national laws and requirements, including all requirements for appropriate insurances including but not limited to public liability and professional indemnity insurance.

Copyright and Intellectual Property: The PLATFORM contains materials that are owned by or licensed to the Collective. All materials used in connection with PASSPORT or PLATFORM (or any other programming such as #askXFACTOR LIVE and THE X-CHANGE) are unregistered or registered trademarks of the Collective. All videos recorded during #askXFACTOR LIVE, or recorded for THE X-CHANGE or other programming run by The Xfactor Collective remains the copyright and intellectual property of The Xfactor Collective, and while it can be shared by Specialist Members, the ownership remains with The Xfactor Collective.

Dispute Resolution: Parties endeavour to settle any dispute by meditation. Such mediation is to be conducted by a mediator who is independent of the parties and appointed by agreement of both parties. If mediation is unsuccessful, one or both parties may agree to terminate the membership.

Fees: PASSPORT and Management Fees are outlined above. The processes to follow will be managed through the CONCIERGE. All fee structures and pricing will be reviewed annually and may change at the discretion of management.

Force Majeure: The Collective will not be liable for any delay or failure to perform its obligations under the Terms if such delay is due to any circumstance beyond its reasonable control. This includes natural and unavoidable catastrophes, or circumstances beyond their control arise, making performance inadvisable, commercially impracticable, illegal, or impossible.

Indemnity: Each Specialist agrees to defend and indemnify and hold The Xfactor Collective (and its parent, related bodies, officers, directors, contractors and employees) harmless from and against any claims, actions, suits, demands, damages, liabilities, costs or expenses arising from or connected to the Specialist's use or access of any programs or PLATFORMS run by The Xfactor Collective.

Limitation of Liability: Access to the PLATFORM is not warranted to be uninterrupted or fault free. Our services may be interrupted at any time or cease operation altogether. We take no responsibility for any failures, delays, or interruptions in the delivery of any content contained on our PLATFORM.

Non-Compete: For the duration of membership, and for 24 months after leaving the Collective, Specialist Members agree not to directly or indirectly engage in activity that competes with the Collective. This does not preclude Specialist Members from being part of other 'specialist groups or collectives', but it precludes Specialist Members from creating specialist clusters; inviting other members to join/create a larger consultancy; profiling other Specialists on their websites in a way to detract from the Collective; creating a Platform, programming or community of specialists, triaging services that directly or indirectly competes with The Xfactor Collective. This covenant will apply in the geographical areas where The Xfactor Collective operates.

Assignment: The Collective may assign its rights under these Terms and Conditions.


If you have a question or concern about these Terms, please contact us via email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by mail to PO Box 1211, ELWOOD VIC 3184.


Kristi Mansfield,
Data/Insights Specialist and Foundation Member

"Being part of the Collective is helping us expand our network and understanding of how to better serve our users. This is important because we are a transformative tech for the sector, and we let people easily find, use and share data and insights for better decision making. The Collective is part of our business development strategy, and HQ has helped us secure great thought leadership opportunities, putting us in front of thousands of organisations.”

Sue Vittori 
Outcomes Reporting Specialist and Foundation Member
"The Xfactor Collective is the ideal 'connection network' and collaborative community for a sole practitioner working in the social impact space. There is a strong focus on getting to know each other's 'superpowers' so we can actively collaborate and confidently provide client referrals, without the 'hard sell'. My fellow specialists are extremely experienced and capable, and also genuine and ethical. I wouldn't hesitate to refer any of these people to my clients. And the referrals I am receiving through the Collective are connecting me with more of my ideal clients. This is a win-win-win kind of organisation and I feel incredibly grateful to be part of it."
Linda Garnett and Sharon Dann
Corporate Partnership Specialists and Foundation Members
"The Xfactor Collective is a unique tribe of experts, consultants, thought leaders and innovators who are bound together by a passion for social change. We have been able to profile our business, and it has given us the opportunity to supercharge our client base, develop fabulous new projects and collaborate with the amazing range of experts in The Xfactor Collective tribe. If you want to transform your business and create real social change, then The Xfactor Collective is the place to be."
Brenton Cox
CPA & Charity Finance Specialist 

"I'd been running my own small business for about 12 months before I joined the Collective. Being part of such a switched-on, passionate and supportive community of small business owners, who are committed to social change, has been both inspirational and transformative. I've been able to grow and develop my business and through the Collective, have gained access to a range of interesting new clients and projects."

Jane Smith AM
Organisation/Governance Specialist 

"I had been an independent consultant for over 10 years prior to joining, and was attracted to the business model (first for Australia) and being part of a group of specialists with similar values and a ready-made business development and marketing function. Being part of the Collective has been fantastic for me. I’m working on projects aligned with my skills and passions. I’ve been invited into other projects by other business members, and participated in training to package my knowledge. The community is supportive and ready to help and collaborate."

Darren Taylor
Brand/Marketing Specialist and Foundation Member

"All the opportunities we receive through the Collective community are intellectually fascinating and expansive projects with very worthwhile organisations. I am so passionate about the Collective and the value it creates for Australia’s social impact organisations that I see that it is my business too. I find myself doing a lot of business development on the Collective’s behalf and have introduced around 5 organisations to date. I can’t wait to introduce more! Australian organisations need The Xfactor Collective, and in fact many have told me this!"

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