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Our vision is a world where all social changemakers are empowered and equipped to lead effective change. 

Our 2030 goal is to have helped 1 million social change leaders find the support/advice
they need to improve the lives of 1 billion people.

The Xfactor Collective is a world-first community with a mission to help social changemakers achieve their social mission.

Our mission comes from a deep place of concern about the overall wellbeing of changemakers, often overlooked as our world's most finite resource. We're embracing competitive clustering, collaboration frameworks and cluster methodology as a foundation to create new solutions to age-old challenges. 

To achieve our mission and ambitions, we have many initiatives in mind, some of which you can read about here on our first initiative and investment – stage one of our custom-designed PLATFORM.

Our first endeavours have been to help changemakers find support on demand, and we're building a one-stop shop of experienced and pre-vetted SPECIALISTS (see SPECIALISTS). Alongside this, we have created the first business program for experienced SPECIALISTS (see PASSPORT), to give them the infrastructure to connect, collaborate and innovate.

We have also developed a suite of Specialist Triage Support Services (see CONCIERGE), and we are investing in the creation of freely-available resources to support leaders and their teams (see THE X-CHANGE and CAMPFIRE).

We are also building a coalition of partners around a wellbeing index for changemakers – so we can all better understand and then improve conditions for those at the forefront of change. 

Ultimately, we have a 100% focus on capacity and capability building, and are working with partners to deliver more and better support, strategy and advice to changemakers around the world. 

Our leadership 

Our community is lead by Founder/Chief Cheerleader Julia Keady.

Our unique business model means we procure as much business support from our the Collective. At present, we procure 80% of support and services from the Collective Specialists and Partners, including but not limited to technology, design, brand, partnerships. Our aim is to be 100% by the end of 2020. 

We have a Specialist Leadership Group comprising seven Specialist Members – Julie Weldon, Linda Garnett, Jodie Artis, Darren Taylor, Matthew Boyd and Kristi Mansfield – who act in a governance and advisory role for the community. (Special thanks to Jodie Willmer for her role in 2019)

Our united belief

We rally behind a shared belief that there has never been a more important time in human history to work smarter, not harder. 

Our 'shared prosperity' mindset

Our community is being built around a 'shared prospersity' business model – when the Collective wins, we all win. Our Specialists and Partners all share in the fruits of the Collective. We're a social enterprise and profit-for-purpose enterprise, and we invest back into achieving our social mission. 

Our community ethos and values

  • We make every decision through a lens of Win-Win-Win-Win – a win for our clients and the  community/beneficiaries they serve, our members and HQ,
  • We all participate to help the Collective grow,
  • We support our clients and each other to be BRAVE and take chances,
  • We RESPECT each other and our individual skills, visions and aspirations,
  • We CARE about social change and supporting more people to fulfil their ambitions and potential,
  • We believe in and uphold GOOD OLD FASHIONED values of accountability, trust, honesty, responsibility, fairness and kindness


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