#askXFACTOR    #strongertogether     logo reset2020 white
#askXFACTOR    #strongertogether     logo reset2020 white

What I learned at FIA Conference

On Thursday 28th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to The Xfactor Collective.

My Top 5 Learnings (and reminders!)

Don’t be scared to ask for gifts in wills. There are many reasons people leave gifts in wills, and there should not be fear around asking for them. As we generally target an older demographic, this is something we need to focus on!
Paid advertising on social media is worth it. With an extremely limited budget, we have not previously used paid advertising on social media. The variety of examples that were displayed, really emphasised how this could have a massive impact on our fundraising efforts and will be something for us to try.
Having a comprehensive strategy works. We have a three-year strategic plan, and also strategies around social media and specific projects. However, our strategy around fundraising is lacking, and after seeing such amazing outcomes throughout the day, we will be sure to implement one to see if we can take our fundraising to the next level.
Stories. Stories. Stories. Sharing the stories of others works in fundraising. I knew this – but I think I know that we forget it sometimes. Sometimes we focus on what WE do rather than the positive impact that it has on others.
Everything needs to come back to the “why”. This is one that I knew – but it’s easy to get caught up among other things and forget about that “why”. We will be sure to focus more on the “why” to expand our fundraising opportunities!

Thank you The Xfactor Collective for the opportunity, it was such a great learning experience!
The Xfactor Collective is a community of pre-vetted specialist consultants who help social change makers achieve their social mission. We have a diverse range of specialists across 300+ areas of specialisation. To find out more about working with the Collective and how we can help you, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it.


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